Identify Key Advocacy Contacts With Stakeholder Mapping

Strong advocacy campaigns start with a solid understanding of the people and organizations that influence, and will be influenced by, your efforts. Here’s why stakeholder mapping should be the first step your advocacy team takes. Your association’s advocacy team is ready to tackle that pressing issue that’s top of mind for professionals in your...
Stakeholder Mapping

Strong advocacy campaigns start with a solid understanding of the people and organizations that influence, and will be influenced by, your efforts. Here’s why stakeholder mapping should be the first step your advocacy team takes.

Your association’s advocacy team is ready to tackle that pressing issue that’s top of mind for professionals in your industry. But before you create a strategy for your outreach efforts, you need to analyze and have a solid understanding of who your stakeholders and constituencies are and what is important to them. Stakeholder mapping can reveal this crucial information and help you target your communications for maximum impact....

Source: www.asaecenter.org